KEYA MASON | FOUNDER
Keya Mason is a Media Executive, Casting Director and Producer with over 20 years of experience in television, film, and production. After decades of shaping projects behind the scenes, helping talent shine, and navigating the television and digital space, Keya returned to her creative roots driven by a love of storytelling, lifestyle, and culture.
Through her newest venture, VIVID Magazine, Keya brings all of her worlds together: a platform that celebrates the creators, visionaries, and artists who make the magic happen behind the camera. In an industry often dominated by fame and imbalance, she recognized the need for a space that shifts the spotlight to the people who bring stories to life, connecting industry and culture in one creative thread.
As a producer, storyteller, and creative herself, Keya is passionate about creating opportunity, highlighting artistry, and amplifying voices that are too often unseen. VIVID is her way of honoring the craft, the community, and the magic of creativity giving those who have dedicated their lives to making others famous a space to be celebrated.
As President of Mason Castle Productions, Keya leads a company dedicated to casting, development, and branding, specializing in discovering breakout talent and packaging stories that resonate globally. Her career has delivered content across every major platform; network, cable, streaming, and digital, giving her a unique edge in understanding audiences wherever they watch.
In addition, Keya serves as Festival Director and EVP of Programming, Talent, and Media Relations for the Kwanzaa Film Festival, a cultural institution celebrating storytelling, diversity, and innovation.
Keya is recognized as a master at identifying the “spark” in people and transforming it into stories that captivates audiences. Keya is a proud member of the Television Academy, Casting Society of America, and Alliance for Women in Media.
JASMINE MASON
Jasmine is a dynamic entrepreneur and wellness creative whose passions span from event curation to holistic healing. A proud mom and community builder, she owns a thriving event space and wears many hats: yoga instructor, assisted stretch coach, mindfulness healer, sound bath guide, chef, party planner, and massage therapist. With her roots in service and her heart in helping others, Jasmine channels her gifts into creating spaces of balance, celebration, and recovery. Every day she hones her craft, embodying the journey of becoming her best self, while inspiring others to do the same.
JASMIN Pettaway
Jasmin Pettaway is a 4x Emmy-winning journalist and TV producer who has created content for national networks like ABC News and major streaming platforms including Netflix and Hulu. She’s contributed to In Kind Magazine,The Cut, and the book Mothers Before. Jasmin is also the creator and host of the Lemon-Love Book Club, a digital community of 1,500+ women dedicated to celebrating women’s experiences, talents, and worldviews through carefully curated reads across all genres, exclusively authored by women.
Josie Goldberg
OC native and former reality star Josie Goldberg knows Hollywood from the inside out and she’s never been afraid to stir the pot. Known for her bold, in-your-face personality and Joan Rivers–style wit, Josie has lived the red-carpet life, owned racehorses, worked real estate, and always found her way into the room where the action happens. Now, she’s channeling that same fearless energy into Josie’s Juice, VIVID’s no-filter gossip column serving up the scandal, the sparkle, and the stories everyone else is too afraid to tell.