How Westmore Beauty Is Bringing Over a Century of Professional Makeup Expertise to Everyday Consumers
For more than 100 years, the Westmore name has been woven into the fabric of Hollywood. Long before social media beauty tutorials and celebrity makeup collaborations became the norm, the Westmore family was pioneering the artistry behind some of film and television’s most unforgettable on-screen transformations.
Today, that legacy continues through Westmore Beauty, a brand co-founded by actress, television personality, and beauty entrepreneur McKenzie Westmore. Built on generations of professional makeup artistry, the company bridges Hollywood techniques with innovative products designed for everyday consumers who want camera-ready confidence without needing a professional makeup artist.
Unlike brands driven solely by trends, Westmore Beauty is rooted in performance. Its philosophy centers on creating products that help real people feel confident while delivering professional-quality results that stand up to long days, special occasions, high-definition cameras, and everyday life.
Among the brand’s most recognized products is Body Coverage Perfector™, a transfer-resistant body makeup designed to help camouflage the appearance of tattoos, scars, stretch marks, veins, bruising, and uneven skin tone while maintaining a natural finish. Another standout is 60 Second Eye Effects™, a treatment formulated to visibly smooth and tighten the appearance of the under-eye area in under a minute.
As beauty consumers become more informed than ever before, they are looking beyond marketing and seeking products that combine innovation, artistry, and real-world performance.
At VIVID Beauty, we’re launching an editorial series highlighting the brands, founders, and innovations shaping the future of beauty. In the coming weeks, we’ll be independently testing Westmore Beauty’s hero products while sitting down with McKenzie Westmore to discuss her family’s extraordinary Hollywood legacy, the evolution of professional makeup, and where beauty is headed next.
Because behind every iconic beauty brand is a story—and some stories have been more than a century in the making.
