Why send a press release when you can broadcast it?
Skinny Corleone continues to expand the world surrounding 49th Parallel Films and 49th Parallel Bookings & Mgmt with the launch of Channel 49 News—a recurring digital news series designed to turn the company’s latest announcements into something audiences can actually watch.
Rather than relying on a traditional newsletter or standard press release, Channel 49 News borrows the look and energy of network television, delivering entertainment updates from a modern virtual newsroom and anchor desk.
At the center is Alexis Monroe, the poised on-air anchor charged with taking viewers through each “Press Release” edition. Streaming premieres, casting announcements, magazine features, behind-the-scenes developments and other company news become individual stories within the broadcast.
It’s an inventive extension of the universe Skinny and his team continue to build.
TURNING THE PRESS RELEASE INTO CONTENT
The concept also reflects something increasingly important for independent filmmakers and talent companies: you don’t have to wait for someone else to tell your story.
With Channel 49 News, 49th Parallel becomes both the subject and the broadcaster—packaging its accomplishments with the same creativity it brings to its entertainment projects.
For Skinny Corleone, it’s another step toward building something larger than individual films or talent bookings.
He’s building a media brand.
