There is a special kind of magic in the holiday season — the kind that sparkles under candlelight and clinks in glasses raised with gratitude. As Thanksgiving ushers in a stretch of celebration, we step into rooms full of family, friends, and memory-making. And if we’re being honest? Most of us want to step in shining.
This year, VIVID invites you to embrace the idea that the holidays are not just a time to gather — they are a time to glow. And that glow begins with the woman who taught the world how to turn beauty into power: Dame Pat McGrath.
Long before she became a global force, Pat was just a curious girl in Northampton, England, raised by a Jamaican mother who believed in the art of presentation. Dinners weren’t just meals — they were experiences. And that sense of visual storytelling would change Pat’s life forever.
Without formal makeup school, she transformed imagination into mastery. From backstage experiments in the ’90s to painting the faces of supermodels and celebrities, she proved that true innovation doesn’t come from rules — it comes from daring to break them. When she launched Pat McGrath Labs in 2015, the beauty world didn’t just take note. It bowed. Her shades empowered deeper skin tones that had been ignored for decades. Her formulas became legend.
Her brand soared to billion-dollar status. And in recognition of her groundbreaking work, she became the first makeup artist ever named a Dame by the British Empire.
Now, Pat stands at the helm of something even more monumental: the debut of Louis Vuitton Beauty. A historic shift — turning a heritage maison known for its trunks and leather into a new authority in color and complexion. And Louis Vuitton didn’t just want luxury. They wanted culture. They wanted creativity. They wanted Mother.
Makeup is a movement — and everyone deserves to shine.”
— Dame Pat McGrath
The Maison in Motion
Alongside Pat, another visionary is shaping the future of the house — Pharrell Williams. The chart-topping artist who has spent decades merging fashion, artistry, and inclusivity now leads Louis Vuitton menswear with an eye for forward-thinking elegance.
Together, Pat and Pharrell represent a new chapter: where luxury is not exclusive — it is expressive.
They called Pat.
They called Pharrell.
They called culture
Louis Vuitton is no longer just for handbags and couture — they’ve entered the glam arena with the much-anticipated launch of La Beauté Louis Vuitton.
And they didn’t come quietly.